Milestones

  • 2019

    On March 28, successfully landed on the HKEX, stock code : 1797.HK.

  • 2018

    Our company was incorporated as an exempted company with limited liability in the Cayman Islands.
    Dragon Cloud and ChinaCity Capital, our series B Pre-IPO investors, invested in our group.
    Mr. Yu, New Oriental’s founder, our Director and chairman of the Board, through Tigerstep, invested in our group by subscribing our series C preferred shares.

  • 2017

    We launched our location-based live interactive tutorial service for K-12 students DFUB.

  • 2016

    Linzhi Tencent invested in our group.

  • 2014

    We launched our self-adaptive learning system Zhixin.

  • 2012

    We launched our first English-learning mobile app Donut.

  • 2007

    We gained our first institutional customer.

  • 2006

    New Oriental (including Beijing Xuncheng) was listed on the NYSE under the symbol "EDU".

  • 2005

    We launched our first online education platform Koolearn.

Management Team

  • Directors
  • Senior Management

Mr. YU MinhongChairman of Koolearn

Mr. YU Minhong is the founder of our company and has served as the executive chairman of our board of directors since 2001. He was also our chief executive officer from 2001 to September 2016. In addition to his roles in our company, Mr. Yu also serves as vice chairman of the Beijing Young Entrepreneurs Association and vice chairman of the Committee of Education of the Central Committee of the China Democratic League.
Prior to founding our first school in 1993, Mr. Yu was an English instructor at Peking University from 1985 to 1991. Mr. Yu received his bachelor’s degree in English from Peking University.

  • Mr. SUN Dongxu Executive Director,CEO
    Mr. Sun, is an executive Director and our Company’s chief executive officer . Mr. Sun is also the co-chief executive officer and director of Beijing Xuncheng, since January 2019 and September 2019, respectively, and has been the director of Dexin Dongfang since August 2019. Prior to this, Mr. Sun was the principal of Xi’an New Oriental School from April 2016 to July 2018, and the regional president of Northwestern China of New Oriental China from April 2016 to May 2018. Mr. Sun began his career with the New Oriental Group (which, at the time, included our Group) as a teacher in the foreign exams department of Tianjin New Oriental School from June 2007 to June 2008. Between June 2008 and April 2016, Mr. Sun worked at Hefei New Oriental School, beginning as the assistant supervisor of the foreign examination department, from June 2008 to June 2009, and moving through various positions within the school to ultimately acting as the assistant principal, from March 2012 to October 2013, and principal, from October 2013 to April 2016. Aside from our Group, Mr. Sun has been the vice-president of New Oriental China since April 2019, and was previously the assistant vice-president of New Oriental China from April 2016 to April 2019. Mr. Sun received his bachelor’s degree in engineering, majoring in computer science and technology, from Nankai University (南開大學), China, in June 2007.

  • Mr. YIN Qiang Executive Director,CFO
    Mr. Yin joined New Oriental Group in 2005 and served as CFO. Mr. Yin became the CFO of our company in 2016. Mr. Yin has outstanding background in financial management and investor relation. Prior to joining New Oriental group, Mr. Yin worked at PwC and Sinovatech. Mr. Yin graduated from the MBA program of Peking University.

  • Ms. SUN Chang Non-executive Director
    Ms. Sun joined our company in 2004 and is in charge of the overall management  since then. Under her outstanding leadership, our company has gained sustainable growth. Ms. Sun has rich experience in online education business and corporation management, and is generally acknowledged as the leading role in online education business. Before Ms. Sun joined us, she served at China Unicom, Microsoft, and GE. Ms. Sun received her MBA at Renmin University of China.

  • Mr. WU Qiang Non-executive Director
    Mr. Wu joined New Oriental Group in 1999 and was the principal of New Oriental Beijing school. Mr. Wu serves as the Vice President now. Before his career in New Oriental Group, Mr. Wu worked at Founder. Mr. Wu graduated from Chinese Academy of Science with a master’s degree.

  • Ms. LEUNG Yu Hua Catherine Non-executive Director
    Ms. Leung received her bachelor of science in economics from the Wharton School of the University of Pennsylvania. Ms. Leung is currently the vice-general manager of the strategy development department at Sixjoy Hong Kong Limited, a subsidy of Tencent, and served as a senior research analyst at Arete Research Services L.L.P. (from November 2012 to June 2013) and an executive director in the investment research division at Goldman Sachs (Asia) L.L.C. (from August 2010 to November 2012).

  • Mr. LIN Zheying Independent non-executive director
    Mr. Lin, aged 55, is an independent non-executive Director, chairman of the Remuneration Committee, and member of the Nomination Committee, with effective from 20 January 2020. Prior to this appointment, Mr. Lin did not hold any positions within our Group. Mr. Lin received his bachelor’s degree majoring in planning statistics from the Shanxi College of Finance and Economics (currently known as the Shanxi University of Finance and Economics), China, in July 1987, a master’s degree in business administration from the Guanghua School of Management, Peking University in China, in July 2006, and a doctoral degree in business administration from ESC Rennes School of Business, France, in June 2008. Aside from our Group, Mr. Lin served as a director of Shenzhen Fengchao Technology Limited, from November 2016 to December 2017; and has been serving as a vice-chairperson of S.F. Holdings (Group) Co. Ltd., since June 2014, and an executive director of Ancient Jade Capital Management Co., Ltd., since January 2011. Aside from our Company, Mr. Lin also holds, or have held within the past three years, directorships in the following listed companies: (i) executive director and vice-chairperson of S.F. Holding Co., Ltd., a company listed on the Shenzhen stock exchange (stock code: 002352), since March 2017; (ii) independent non-executive director of Shanghai Dongzheng Automotive Finance Co., Ltd., a company listed on the Hong Kong Stock Exchange (stock code: 2718), since August 2018; (iii) executive director of C Y Foundation Group Ltd. (currently known as Success Dragon International Holdings Ltd, a company listed on the Hong Kong Stock Exchange with stock code: 1182), between February 2013 and March 2015.

  • Mr. TONG Sui Bau Independent non-executive director
    Mr. Tong, aged 47, is an independent non-executive Director, chairman of the audit committee, and member of the remuneration and nomination committees. He is also an independent non-executive director of Beijing Xuncheng (since 2016). Mr. Tong received his bachelor’s degree in accounting with an additional concentration in computer science from the University of Wisconsin, Madison, U.S., in May 1993. Mr. Tong was previously a member of the American Institute of Certified Professional Accountants (AICPA) (from 1995 to 2009) and Chartered Financial Analyst (from 1999 to 2009). Mr. Tong is a director (since 1999) of, is currently a non-executive director of (since 2009) and was previously an executive director (from 2003 to 2009) and co-chief operating officer (from 2004 to 2009) of, NetEase Inc., a company listed on NASDAQ under the symbol “NTES”.

  • Mr. KWONG Wai Sun Wilson Independent non-executive director
    Mr. Kwong, aged 53, is an independent non-executive Director and member of the audit committee. He has appropriate professional accounting or related financial management experience for the purpose of Rule 3.10(2) of the Listing Rules through his experiences below. Mr. Kwong is an associate member of the Institute of Chartered Accountants in England and Wales. Mr. Kwong received his bachelor of arts degree from the University of Cambridge, United Kingdom, in June 1987. Mr. Kwong is an executive Director of China Metal Recourses Utilisation Limited, a company listed on the Stock Exchange (stock code: 1636) (since August 2013). Mr. Kwong also acts as an independent non-executive director for Shunfeng International Clean Energy Limited, a company listed on the Stock Exchange (stock code: 1165) (since July 2014), C.banner International Holdings Limited, a company listed on the Stock Exchange (stock code: 1028) (since August 2011), China Outfitters Holdings Limited, a company listed on the Stock Exchange (stock code: 1146) (since June 2011), and China New Higher Education Group Limited, a company listed on the Stock Exchange (stock code: 2001) (since March 2017). Mr. Kwong was the president of Gushan Environmental Energy Limited, a company listed on the NYSE under the symbol “GU” (from December 2007 to October 2012). Prior to this, he was a managing director in the investment banking division and the head of Hong Kong and China equity capital markets at CLSA Equity Capital Markets Limited (from March 2004 to July 2006). Mr. Kwong was a director (from 2002 to 2003), and the general manager of the corporate finance division (from 1997 to 2003) for Cazenove Asia Limited.

  • Mr. SUN Dongxu CEO

    Mr. Sun, is an executive Director and our Company’s chief executive officer. Mr. Sun is also the co-chief executive officer and director of Beijing Xuncheng, since January 2019 and September 2019, respectively, and has been the director of Dexin Dongfang since August 2019. Prior to this, Mr. Sun was the principal of Xi’an New Oriental School from April 2016 to July 2018, and the regional president of Northwestern China of New Oriental China from April 2016 to May 2018. Mr. Sun began his career with the New Oriental Group (which, at the time, included our Group) as a teacher in the foreign exams department of Tianjin New Oriental School from June 2007 to June 2008. Between June 2008 and April 2016, Mr. Sun worked at Hefei New Oriental School, beginning as the assistant supervisor of the foreign examination department, from June 2008 to June 2009, and moving through various positions within the school to ultimately acting as the assistant principal, from March 2012 to October 2013, and principal, from October 2013 to April 2016. Aside from our Group, Mr. Sun has been the vice-president of New Oriental China since April 2019, and was previously the assistant vice-president of New Oriental China from April 2016 to April 2019. Mr. Sun received his bachelor’s degree in engineering, majoring in computer science and technology, from Nankai University (南開大學), China, in June 2007.

  • Mr. YIN Qiang CFO

    Mr. Yin joined New Oriental Group in 2005 and served as CFO. Mr. Yin became the CFO of our company in 2016. Mr. Yin has outstanding background in financial management and investor relation. Prior to joining New Oriental group, Mr. Yin worked at PwC and Sinovatech. Mr. Yin graduated from the MBA program of Peking University.

Culture

Core Values

  • Our core value is to simplify your learning.

  • Being inspired by the spirit of New Oriental Group, our vision is being the most respected online education enterprise.

  • Our high teaching quality derives from powerful teaching resources.

  • We keep innovating our teaching methods to maintain our leading position in the online education industry.

Talent Development

Our talent development scheme is based on the advanced "Training, Acting, Teaching" theory, which is a combination of implementation, transformation and organization, as well as "Harvard Leadership Theory". The talent development scheme is in line with our core values, with the specific purpose of building an effective training program, a leadership cultivation path, and a comprehensive evaluation system.

Our Talent Development Path

HPD needs assessment, goal setting, strategic consensus, competency modeling, talent inventory, high potential department courses, effect evaluation Professional Pro
Sales Pro
PM Pro
Technical Pro
Teaching
Management Pro
Pro Operation
Koo bar, Wechat community, H5, learning and development center, email, official account, poster
Leadership team management, horizontal management, internal management, external impact, negotiation skills, strategic management
General Force effective communication, execution, time management, goal management, career planning, energy management
Business sales customer service training project, teacher training project, management Peisheng training project, industrial research training project, learning communication mechanism (internal and external)
New Employee corporate culture and values, new employee training program, employee welfare
Staff Level lecture hall, reading club, external training, Koo Show

Our Leadership Development Path

Talent Review

Leadership

Work Environment

Employee Activities

  • Annual Party

    Annual party is one of the most important activities.

  • Team building activities

    All departments actively organize Team Building Act in various ways for better team spirit.

  • Sports

    For better health of our employees, we organized basketball club, swimming club, and marathon club.

  • Public Welfare

    We concern public welfare and have conducted various warm-sending activities.

Join Us

Cooperation

  • Business Cooperation

    Contact : Ms. Chen
    E-mail:chenxueyuan@koolearn-inc.com

  • Market Promotion

    Contact :Mr. Huang
    E-mail:huangyongpeng@xdfzx.com

  • Internet Cooperation

    Contact : Mr. Hou
    E-mail:houjie01@xdfzx.com

  • Online Agency

    Contact : Mr. Hou
    E-mail:houjie01@xdfzx.com